We learn that it’s important to know the culture of a specific target… Imagine that you have the following brief in hand: How to develop a content strategy for a customer whose target audience are hunting enthusiasts, certainly based in Texas (USA), keen on the enforcement of hunting rights, they also use their phone as a primary tool to access information… If you were to study this project for an American hospitality group, how would you make sure to even scratch the surface of why and how you want to address them? How do you make sure that your messages are not only adapted and contextualised… but more importantly not in violation of laws protecting their rights? Say hello to the hours when hunting is permitted in Texas! Just imagine the amount of caution and expertise applied into matching the customer’s need without risking to break the law of the land the target audience lives in. Such concern should therefore be reflected in the development of your client’s content strategy. Now how is this Texas legislation helping students of the DAS Communication digitale develop such sensitivities? When studying in this training programme, students learn about how to develop strategies for content adaptation and contextualisation across regions as well as countries. In order to master any type of content strategy when communicating on behalf of clients, it’s key to have a background in the understanding of local obligations when it comes to legislation, norms and other types of regulations. Such regulations will impact how digital communicators approach creative contents or even informative articles they develop on behalf of clients. This is why having an article such as those analysed in this study from Chrome-Art entitled Texas Legal Shooting Hours Explained is a key addition to the body of knowledge the students learn about during the DAS Communication digitale.