Navigating the complex world of legal documents, like a joint lease, can provide surprising insight into the development of a web or social media based strategy. The relevance of the document is twofold: the quality of the content and the precision of the communication result from the need for uptime and the assurance of clarity in presenting the terms of the document.
In short, the clarity and detailed nature of a legal document, like a joint lease agreement, can benefit your ability to communicate effectively – digitally or otherwise. As a student in DAS Communication digitale specializing in web expertise or social media, understanding your target audience is key. If you are appealing to an audience that expects precision and clarity, like lawyers and law students, then you may assume they will expect your communication plan to be drafted to the same standard.
For instance, you are no doubt aware that a joint lease agreement outlines the rights and obligations of the tenants and the landlord and that it will be signed by all parties involved and by a witness (another legal term) confirming the deed. But more than the facts of the agreement, the precision of the terms (e.g. what happens if a tenant dies, the process for the renewal of the lease agreement, requested information for government identification purposes, etc.) are what really allow the individuals involved to agree on the outcome of this real estate transaction and clarify the information needed to enter, exit and pay a joint mortgage agreement.
For readers of a joint mortgage agreement, the importance of clarity cannot be overstated. In a digital world where we often pay more attention to headlines than the content, the art of capturing the reader’s attention and engaging them for the full duration of the article, blog, or website becomes even more essential. However, when faced with a wall of jargon and legalese, it is likely that the communication will be ignored and dismissed entirely.
This is why the integration of certain legal concepts (notably the writ of seizure) into what we understand digital strategies are able to facilitate a higher search engine optimization (SEO) – i.e. exposure. In other words, by making an effort to further clarify and streamline complex concepts, we facilitate an easier public access to the content, which translates into positive results.
Once again, the right SEO mix can allow readers to access a blog article with keywords like right of seizure, for instance, which will lead them back to this joint lease agreement. For this reason, many professionals have mastered the art of clear and accessible communication and integrated their understanding of the law into a well-executed SEO strategy.
Finally, the value of taking a lawyer’s approach to your web expertise or social media immersion is even more crucial when you consider the precise nature of your ethical duties. Trustworthiness, confidentiality and hic et nunc (the obligation of legal experts to remember that the law is ever-changing), is just as important online as it is offline.
By integrating this sort of detailed and structured approach into your digital communication strategy, you provide yourself with the best chance of achieving the ultimate goal: a well-coordinated, flawlessly executed and comprehensive communication plan. In short, by using the legal vocabulary associated with a joint lease agreement, you too can enjoy jurist-like exposure and have your content linked to authoritative sources, increasing its reach.
As you move forward in your quest for digital expertise, consider using this joint lease agreement as a template for the construction of your own digital communication strategy. Like the legal document, it should incorporate contractual obligations, lists of parties involved, summaries of the penalties for failure to abide by the agreement, concise content, clear terms, etc.
In short, the joint lease agreement offers many lessons in the creation of a structured and comprehensive communication plan. Just as the document clarifies the rights and obligations of the various parties, an effective digital communication strategy should be equally clear and meticulously edited, leaving no room for confusion.