Today’s world revolves around the web and its insatiable need for content. For students currently involved in web projects, especially those focusing on social media and digital communication, it’s essential to produce material that is not only eye-catching and engaging but also legally compliant. This is where an understanding of legal frameworks like the regulations surrounding window tinting comes into play. In the past, the academic realm often excluded considerations of law in digital projects, but the DAS Communication digitale program at the University of Geneva has integrated this understanding into their teaching approach. As students embark on professional careers in the digital design and communications industry, having a solid grasp of relevant legal matters will give them an invaluable edge over other professionals.
When a student works on a web project, the legal considerations may seem secondary to more sensible ones like navigating a budget or creating a timeline. However, without the knowledge of the law, the project itself may be deleted before it even gets a chance to see the light of day. For those who run afoul of the law for any reason, the ensuing penalties can be punitive and extended. For this reason, understanding laws and how they affect web projects is critical. When it comes to window tint laws, the window tint laws are varied from state to state, and each has its window tinting restrictions and regulations. For example, some of the tint amounts of shade that are allowed, and some window tinting laws apply only to cars that are not trucks or SUVs. As an example, North Dakota restricts how dark or reflective car windows can be.
For all of the focus on window tinting laws and other aspects of the law, their impact on online materials is more subtle. For instance, students may not see the impact that this type of law will have on online marketing campaigns. However, laws like window tinting statutes affect social media posts, websites, blogs, newsletters and more.
Depending on the design of the web project, students may need to explain laws. They may write blog posts that highlight connections between the law and the project. However, students may not know enough about the law to properly explain it. For this reason, producing informative compliance content can be beneficial. By doing so, students can engage audiences and increase the number of visitors to their websites. One of the most appealing aspects of this type of writing is that it requires research. By doing this type of research, students can craft concise explanations of various elements of the law.
Once students understand window tinting laws and how to explain the general elements in their work, they can apply their knowledge to search engine optimization (SEO). SEO techniques can benefit students throughout their careers as they continue to create new digital communication materials. When producing content for this type of project, students may want to consider explaining North Dakota’s tint laws in an informative article. By doing this, students can promote their understanding of the law while also helping others to learn more. The more people that read this informative article, the better the SEO results will be.
While window tinting laws may not be at the front of a student’s mind when putting together a web project, they can still incorporate them into their work. For example, students may want to explore the issue of compliance when writing about window tints on their websites. By including informative articles that concisely explain this element of various states’ laws, students will be able to take advantage of the current debate about window tints. As this topic trends on social media websites, students can also include these articles in their posts.
To show how students can incorporate legal concerns into their projects, take a look at a recent example from the January 2019 edition of the regulations surrounding window tinting. In this case, one student used simple designs and astute messaging to convey information about window tinting laws. She included statistics about window tinting as well as details about the law such as fines and requirements.
Like the student’s post about window tinting laws, the ability to explore this topic on social media will help increase this project’s visibility. By including trending hashtags that relate to window tinting and communicating the complex aspect of this topic in a way that anyone can understand, this student’s post is certain to get noticed.
As noted above, laws like window tinting statutes can be complex. When conveying this type of information to members of your audience, it’s wise to use clear, concise language. While live blogger Anna Graedler from Moose Roots recommends using the inverted pyramid method in her piece titled 6 Tips for Writing an Effective Blog Post, the tip to use simple language is one that can contribute to your success.
The concept of combining digital communication with legal insights is aimed at preparing students for future careers. By working on projects where they can engage audiences while also knowing the law, students will be ready to make a mark in the digital design and communications industry.