Imagine yourself a student at the University of Geneva’s DAS Communication digitale program. You have been tasked with creating a digital communication strategy to promote and facilitate a transfer of business ownership (also known in French as accord de transfert de propriété d’entreprise). This is where you get to apply your learnings about digital communication strategy to real-world scenarios. Your knowledge becomes especially powerful when it allows stakeholders to streamline processes, reduce friction and, ultimately, increase conversion for the good of the company. Your poster can be applied in all kinds of companies, from a startup to a big corporation and even non-profit organizations. You look up what is done in Google Trends and determine that you can increase visibility through organic search strategies. As you spend time building your strategy, you can’t help but feel you are actually learning a lot about the subject itself. This is exactly what you would expect from a pedagogical program. The study of the art in communication comes alive when you apply it to real challenges.
This is the same challenge Andre Guerard faced when he sold his hair salon in Geneva. Andre had worked hard to start his salon in Geneva, opening in 2006. After a little over a decade of business, he received a great offer from someone who he could very much trust. He sold his business, and he understood the value as it was his baby, so to speak. With the value of the company in mind, he was able to negotiate. When the deal was executed, Andre sat with his lawyer, and a notary, to sign the associated company ownership transfer agreement. The contract was designed, and executed in a way that it met the needs of both the buyer, and the seller, while following the law regarding business in Geneva, Switzerland. This company ownership transfer agreement was in line with the needs of both parties.
A company ownership transfer agreement is a legally binding contract that outlines the terms and conditions by which a company’s ownership is transferred from one person or group of people to another. Understanding its intricacies is the first step to increased power when it comes to acquiring or selling a business. In the name of transparency, and for the sake of visualizing this many-faceted and interesting digital communication topic, we are sharing a quick breakdown of a company ownership transfer agreement. Some of the terms commonly associated with business ownership include the following: A company name change is another aspect of a company ownership transfer that can highlight shifts in the brand of a company, and how it may now serve the new owner (in the case of an ownership transfer). A company ownership transfer agreement serves to simplify the concerns of both parties involved. Whether you are purchasing, or selling a company, understanding how to navigate this agreement will empower you in the process.
If you are a student in Geneva’s Digital Communication degree, and you are getting to learn about these exciting, multifaceted concepts, we’d love to hear your thoughts about the vital role of digital communication strategy in explaining legal frameworks and processes. As we’ve seen, digital tools can facilitate how we communicate in our messaging for a company ownership transfer agreement; transparency is essential. What else?