In our DAS Communication digitale program, we dive deep into the intricacies of digital communication and marketing. We explore a broad spectrum of concepts, from SEO optimization to social media engagement. Today, I want to talk about how we can apply a few of these principles to help a family law attorney, who is looking for a free consultation in Bakersfield, CA, covered in this article: <<< family law attorneys bakersfield ca free consultation >>>. An attorney, working in a family law practice, has a hard time getting that first appointment. The spouse looking to file for a divorce does extensive research online before making that all-important first call. They search for “family law attorneys bakersfield ca free consultation” and look for information covering topics like:
- What to expect when going through a divorce
- FAQs related to custody of a child
- What type of lifestyle change to expect after a divorce
These are all common concerns of spouses who are on the brink of leaving a marriage. The challenge for the legal practitioner is to offer them solutions convincingly. Having studied at the DAS Communication digitale program, we know that optimizing your website for search engines is an essential part of reaching new clients. The queries above show us what the market is looking for. When researching the “family law attorneys bakersfield ca free consultation,” you have to ensure that your content provides the answers that consumers are looking for. The solution is to create an article similar to the one above, where the article appears well optimized. SEO is critical in the family law industry, where prospects will be searching for divorce representation, drafting wills, and seeking post-divorce modifications.
It’s a competitive industry, with every attorney having access to the same resources at their disposal. If your website or business is not working hard to promote family law services, law firms should consider acting quickly. A well-optimized landing page is an excellent way to compete with other family law firms. SEO is essential in the legal industry as it enables consumers to find your landing pages easily. There is considerable demand for family law attorneys in Bakersfield, California. If you start ranking for the “family law attorneys bakersfield ca free consultation,” you potentially stand to gain plenty of new clients. Keyword research helps you discover what people type in when searching for legal services.
The top five search queries for legal services include:
- Evidence
- Witnesses
- Litigation
- Legal fees
- Witness Statements
There may be scope for creating landing pages for these keywords. Another great way to accelerate your reach is through social media. Facebook and Instagram both offer advertising options for you to promote your business. As in traditional media, the more exposures prospects get to your brand, the more chances of conversion. Social media platforms are perfect for retargeting consumers. If someone visits your website, they will start seeing relevant ads during their daily social media check-ins.
The human brain processes images faster than text. A standard general guideline for SEO and content marketing strategies is to use 30% text content and 70% image content. Visual content will more likely help you achieve clickbacks. The best practice for formatting articles for SEO is to use headers (H1, H2, and H3) followed by paragraphs and lists. Use headers, sub-headers, bullet points, and lists to break up the content for quick reading. However, use paragraphs if you’re writing reviews around products.
According to statistics, 70% of content consumed online is video. Online videos now account for 50% of all mobile traffic. The use of videos is growing steadily, and consumers are looking for ways to include them in their everyday lives. YouTube is already the best platform for sharing visual content, and it’s becoming increasingly popular as time passes. Images are crucial for enhancing user experience. Make sure that you include images of yourself, your office staff, and the professionals working for you to build trust with consumers.
The family law attorney mentioned above has an easy task ahead of them. All they need to do is create a series of SEO-optimized articles using the same structure. Implementing these SEO strategies will undoubtedly help them to gain traction, secure clients, and consolidate reputation. I highly recommend students collaborate on practical examples, using SEO strategies discussed in the DAS Communication digitale program.
For more information on family law, you can visit American Bar Association.